FAQ

A digital human is a fully designed 3D character, sculpted using advanced CGI techniques.

Beyond technical execution, the goal is to achieve realism, uniqueness, and emotional presence—bringing a true sense of identity to the model. This level of detail goes far beyond traditional CGI objects, requiring a refined approach to capture what makes a human feel truly alive.

AI acts as a powerful creative partner, enhancing rendering, animation, and the natural dynamics of elements such as hair and movement.

It also enables precise aesthetic refinement, allowing for subtle adjustments to the model’s features and style. These fine-tuned variations bring the final result closer to the desired vision, ensuring a perfect alignment with the brand’s identity.

Digital production offers a highly efficient alternative to traditional photoshoots, reducing costs by up to 70–80% while eliminating the need for physical sets, travel, and extensive post-production.

With greater control and flexibility at every stage, it enables faster turnaround times and consistent, high-end results—making it a powerful solution for modern fashion campaigns.

In addition, it opens the door to highly creative and ambitious visuals—allowing for bold, unconventional concepts that would be difficult or even impossible to achieve in a real-life shoot.

The fashion industry has long embraced retouching to create a perfected vision of reality. Digital human production extends this approach, combining CGI and AI to achieve a level of detail and realism comparable to high-end photography.

The line between real and digital becomes increasingly subtle—often indistinguishable—leaving the final perception in the eye of the viewer.

Pricing varies depending on the scale, complexity, and number of visuals required, typically starting from a few thousand euros and extending beyond €10,000 for larger campaigns.

Each project is tailored, and we encourage direct consultation to align on your creative vision.

By leveraging AI within our production pipeline, we optimize time and resources, offering a more efficient and flexible alternative to traditional production methods.

Pricing is primarily defined at the campaign level, with tailored packages ranging from 4 to 10 visuals. (5 seconds shots each)

2D Printing process is not handled.

Costs may vary depending on usage rights, including duration, territories, and media exposure.

Each production phase includes up to three refinement cycles, covering, look development avatar, visual development / artistic direction, and final rendering.

Beyond this scope, additional revisions may be subject to extra costs due to the complexity of rendering and production.

Major changes at the pre-production stage may require a full restart of the process. Establishing a clear creative direction from the beginning is therefore essential to ensure efficiency and consistency.

Production is typically completed within 5 days for smaller campaigns (4 Shots ) and up to 10 days for larger sets (up to 10 Shots), subject to workflow validation.

Timelines are closely tied to approval stages. Prompt alignment on model selection and creative direction ensures optimal delivery speed.

Rendering begins only once the core concept is fully validated. While extended approval times may impact delivery schedules, pricing remains unchanged.

We work closely with our clients to translate their vision with precision. Providing references—whether for the model, aesthetic, or motion direction—is strongly recommended.

Well-defined visual benchmarks, such as high-end fashion campaigns or commercial films, allow for a more accurate and efficient execution.

While creative direction is part of our process, we favor a reference-driven approach to ensure feasibility and maintain the highest production standards.

Collaboration is at the core of our process. Each stage is validated with you to ensure full alignment with your creative direction.

For optimal workflow, we suggest a dedicated point of contact to centralize feedback and approvals, enabling a seamless and efficient production experience.

The model’s face and identity are central to the brand’s visual narrative. This can be fully defined through references or creative direction.

Our role is to interpret and elevate this vision, crafting a distinctive digital identity that feels both unique and impactful—often exceeding initial expectations.

Multiple variations can be developed within a defined creative framework, offering flexibility in aesthetic and execution.

Major transformations—particularly those affecting the model’s identity—require a dedicated redevelopment phase and renewed validation, ensuring the highest level of precision and consistency. (BACK TO STEP 01 )

Post-delivery refinements are possible, including updates to styling, hair, or animation, which can be achieved through additional rendering.

Fundamental changes to the model’s identity, however, require a full redevelopment to ensure consistency and quality at every level.

Usage rights are fully customizable and defined in accordance with each project’s scope, including media, territory, and duration.

Worldwide and long-term licensing options can be arranged to support global campaigns.

Content reuse is possible within the agreed framework. However, the digital model remains a non-exclusive asset, ensuring flexibility for future developments.

Digital humans redefine production by offering complete control, consistency, and availability. They can be activated globally at any time, without the limitations of traditional shoots, and maintain a timeless visual identity.

This eliminates logistical complexity while significantly reducing costs. At the same time, it accelerates production and enables effortless scalability—making it possible to extend campaigns across formats, regions, and time with absolute coherence.

We combine CGI, AI, and VFX within a controlled production pipeline.

Each digital human is meticulously crafted in CGI, then enhanced through tailored AI processes for animation and refinement.

Rather than relying on generic prompts, we develop project-specific workflows to ensure consistency, precision, and a level of quality aligned with luxury fashion standards.

This approach guarantees full control and protection of both the creative process and the digital identities developed for each brand.

A dedicated digital brand ambassador can be developed exclusively for your brand, embodying a distinct identity aligned with your creative vision.

Developing a long-term digital identity is central to our vision.

Metarederlabs represents a strategic investment, enabling brands to build a consistent and enduring visual presence.

Through a dedicated digital identity, campaigns can evolve over time while maintaining coherence, recognition, and long-term value.

Each model is built within our proprietary production environment and tailored specifically to your project. As a result, it is not a generic or transferable asset, but a custom creation optimized for use within our pipeline.

« Your brand’s avatar is a living code, generated and driven by another layer of code — not a traditional 3D or CGI model. »

To ensure efficient collaboration, please use your real name and a professional email linked to your official company website.
Emails such as info@, contact@, or generic providers (e.g. Gmail) will not be considered.
Including your LinkedIn profile is strongly recommended for verification.
We respond to verified identities only.

Collaboration Requirements

To maintain the quality and efficiency of our AI/VFX production pipeline, we work exclusively with direct decision-makers or designated in-house representatives.

We are unable to collaborate through intermediaries (including external art directors), as our process involves advanced integration of 3D, VFX, and AI workflows.

“We are entering a new era where AI-driven creation surpasses traditional 3D production—reshaping the role of art direction.”

 » Multiple uncoordinated inputs or unclear direction will compromise project execution ».

Due to the technical nature of our work, we do not provide onboarding, training, or access to proprietary R&D methods.

A single, consistent point of contact within your organization is required to validate each step of the production process.

“Art Direction, Elevated by AI. We are Art Directors.”